What is SEO in 2020?
SEO has changed over the years in both practice and effectivity. While many of us played by the ‘rules’ from the start, the industry was initially ravaged by black-hat SEOs, associating us all in the same trust category as that local used car salesman down the street.
Thankfully, gone are the days where questionable tactics and slimy strategies are rewarded without consequence. Google’s algorithm has grown sophisticated in it’s ability to separate depth from shallowness, high quality from poor quality and relevance from irrelevance. Each of these facets play a major role among Google’s top two ranking factors – content and backlinks. Which makes sense because Google is in the business of giving people what they want – and what people want is great content; content they can share with others.
Google is inching closer to mastering rank offering by deservability. At FOUND, we develop intentional, overarching campaign strategies that aim for this ‘deservability’ with precision.
Does SEO Still Matter to My Business?
Yes! SEO matters as much as it always has. After all, the average number of Google searches is roughly 2 trillion a year. People still use search engine platforms in abundance and there are no signs that show this is slowing down anytime soon. Equally important, your competitors optimize for search engines. Certainly, while there are many variables that determine the opportunity cost in neglecting organic search engine marketing, it’s safe to say if you’re not serious about making it a serving part of your business, there are always competitors out there making it one for theirs.
In the end you have to ask yourself, how much of your market (whether local, national and/or international) are you willing to give up to your competitors, because you have not developed a search engine presence? Make it your decision to attain this web visibility and market share that should positively affect your company’s bottom line in a passive, self-sustainable manner.
SEO Done the Right Way
If agencies or gurus are still reaching out to you with the same formulated script of “for only $199/mo. we can bring you tons of traffic.. TONS!”, a red flag needs to be raised. Why be concerned with this pitch? Well, because there’s no way you’re going to achieve long term sustainable success with a 99% likely outsourced oversees SEO strategy.
For truly sustainable success, FOUND helps you develop content of value while utilizing technically sound SEO execution. In the long term (and short term), this will lead your business toward a future of receiving a healthy stream of qualified, conversion-oriented visitors.